Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream
Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, th...
‘People v OJ Simpson’ Kills It in Delayed Viewing
“The People v OJ Simpson: American Crime Story” saw a major jump in its delayed viewing numbers released Monday by Nielsen. On a live-plus-three basis, the premiere episode which aired F...
Watch: Exclusive 'Time Was Endless' Trailer is a Transfixing Indigenous Ritual
READ MORE: Kino Lorber Acquires Acclaimed Native American Drama 'Songs My Brothers Taught Me' From directors Sergio Andrade and Fabio Baldo comes "Time Was Endless," which will have its...
Sylvester Stallone Offered to Boycott This Year’s Oscars
Sylvester Stallone said Monday that he considered boycotting this year’s Oscars over the lack of diversity among this year’s nominees. Stallone, a Best Supporting Actor nominee for the ...
#OscarsSoWhite Protesters Gather Outside Academy Luncheon at Beverly Hilton
A group of #OscarsSoWhite protesters gathered Monday outside the luncheon celebrating this year’s nominees, calling attention to the lack of diversity in all categories. Roughly a dozen proteste...
Facebook Reveals 3 Biggest Super Bowl Social Moments
Facebook said 60 million people turned their news feeds into Super Bowl central during the big game, with the halftime show, the final whistle and Lady Gaga‘s National Anthem performance being...
With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time
Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all tim...
In a Major Sales Restructuring at Time Inc., 3 Top Execs Will Focus on Specific Categories
Time Inc. today announced a major restructuring of its sales business that has three of the company's top publishing execs moving away from day-to-day magazine roles to instead focus on specific...
Instagram Will Finally Let Users Switch Among Multiple Accounts
Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today. Other tech companies, such as Facebook and Twitter, a...
5 Super Bowl Advertisers That Nailed Their Instagram Marketing
Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important ...
Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50
GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everyw...
3 Things Content Marketers Should Learn From the Super Bowl
If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the game didn't ultimately mat...
Super Bowel 50? Some Viewers Cried Foul, but These 2 Poop Ads Got People Talking
During last night's broadcast of Super Bowl 50, the ads were filled with animals to warm our hearts, celebrities to make us laugh and ads about constipation and diarrhea to make us all very, ver...
Watch: 'Tangerine' Director Sean Baker is Back Behind the iPhone For Dreamy Short 'Snowbird'
How do you follow up a critically acclaimed, award-winning comedy-drama about two transgender prostitutes on the hunt for a cheating pimp? If you're the virtuoso director Sean Baker, you stick to your...
Watch: Everyone's Favorite Characters From Everyone's Favorite Season of 'The Wire' Reunite For Super Bowl Ad
READ MORE: Watch: The Best Super Bowl Moment Was Will Ferrell Not Talking About 'Zoolander 2' One of the few good adds from last nights Super Bowl was Toyota's "Chase of the Century," ...
Delta Air Lines Launches a Media Agency Review
Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on dome...
Watch: Pedro Almodovar Returns in Emotional 'Julieta' International Trailer
Among cinephiles, one of the most anticipated features of 2016 is certainly Pedro Almodovar's long-awaited "Julieta." Originally titled "Silencio," the drama follows its epony...
Ad of the Day: Airbnb Pitches You a Fantasy Rental Home Right Out of The Jungle Book
I'm nine thousand foot up, preparing to land on open ocean." That's the kick-off from an epic new ad series launching today from Airbnb's latest "Love this? Live there" c...
Here Are the Ads That Won The Super Bowl on Facebook
While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The automaker ...
Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years
It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has exceeded expectation...

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