Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons
Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlie...
Watch: 'Unbreakable Furiosa' is the 'Kimmy Schmidt' and 'Mad Max' Mashup You Didn't Know You Needed
READ MORE: 'They Alive, Damnit!': How the Unbelievably Catchy 'Unbreakable Kimmy Schmidt' Theme Song Came To Be It was only a matter of time before the internet got its hands on the unbelievably...
What's Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign
Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency. The spots feature various scenarios...
How David Letterman Drove Fringe Comedy Mainstream (Guest Column)
The host changed the game, and we all were followers, disciples or at least of a generation in his comedy debt.read more
Cannes Review: 'Mediterranea' is the Most Timely Movie at This Year's Cannes Film Festival
READ MORE: The 2015 Indiewire Cannes Bible: Every Review, Interview and News Item Posted During Run of Festival While the migrant crisis plaguing Europe may dominate headlines, it hardly personalizes...
David Letterman's Final 'Late Show': Stars, Staffers, Politicians Share Memories
President Obama, Betty White, Jennifer Lawrence, Demi Moore, Jessica Chastain and former writers Craig Thomas and Eric and Justin Stangel reminsced about their time with the retiring host.read more ...
K-Swiss Shows Why Kik Video Could Be Huge for Brands
Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose whi...
Samuel Goldwyn Films Picks Up Worldwide Rights to 'Prescription Thugs'
READ MORE: Meet the 2015 Tribeca Filmmakers #1: Chris Bell Almost Died Making 'Prescription Thugs' "Prescription Thugs," Chris Bell's exposé of the prescription drug business, h...
Here's How This Fledgling Cinematographer Got to Shoot a Film That Made It to Cannes
READ MORE: The 2015 Indiewire Cannes Bible: Every Review, Interview and News Item Posted During Run of Festival This article was originally published on the Film Independent blog and has been republi...
Spotify Adds Video, Original Content and 'Spotify Running'
Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings a...
Here's What You Need to Know to Sell Your Film Abroad
READ MORE: The 2015 Indiewire Cannes Bible: Every Review, Interview and News Item Posted During Run of Festival This article was originally published on the Film Independent blog and has been republi...
Watch: Exclusive 'Pocha (Manifest Destiny)' Trailer Shows the Consequences of Crime
Indiewire is proud to exclusively premiere the first trailer for Michael Dwyer and Kaitlin McLaughlin's crime thriller "Pocha (Manifest Destiny)." The film follows Claudia, a young Chi...
Watch: Natalia Tena and David Verdaguer Try Long Distance Love in '10,000 KM' Trailer
READ MORE: SXSW Review: 'Long Distance' Is an Insightful, Moving Romance For the Technology Age Many of us can probably relate to Alex (Natalia Tena) and Sergei (David Verdaguer) the main charact...
Salary Fights, Porn Stars, Broken Bones: How 'Entourage's' Bros Got to the Big Screen
Hollywood's what's-real-what's-not TV series gets even more meta in the movie with contract clashes both real and onscreen, studio drama (ditto) and a slew of star cameos as the film's stars reveal wh...
Cannes: IFC Acquires Fernando León de Aranoa's English Language Debut 'A Perfect Day'
READ MORE: Cannes Review: Bosnian Aid Worker Comedy 'A Perfect Day' Starring Benicio Del Toro, Tim Robbins & Olga Kurylenko IFC Films has announced that the company is acquiring U.S. rights t...
John Travolta Action Flick 'I Am Wrath' Acquired by Saban at Cannes Market
Saban Films has acquired North American rights to John Travolta's action-thriller, "I Am Wrath," directed by Chuck Russell, according to The Hollywood Reporter. The deal was made at the...
LendingTree Hires Grey San Francisco to Expand the Brand's Message
LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with...
Chemical Company Joins Staggering List of Marketers to Launch Media Reviews
Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by UM, the ...
Courteney Cox On How David Fincher Helped Shape Her Directorial Debut, and Why She Won't Crowdfund
[Editor's Note: This post is presented in partnership with Time Warner Cable Movies On Demand in support of Indie Film Month. Today's pick, "Just Before I Go," is available now On ...
Exclusive: L.E.S. Film Festival Announces Closing Night Film, Reveals 5th Anniversary Poster
The Lower East Side Film Festival has announced, exclusively to Indiewire, that the closing night film will be "A Brave Heart: The Lizzie Velasquez Story." The film, directed by, Sara ...

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