Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its...
How a New Branded Content Shop Plans to Break Out of the Agency Model
Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTub...
Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids
CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions ...
'Harry Potter and the Cursed Child' Play to Open in London in 2016
J.K. Rowling announces the news on Twitter and drops some hints about the project.read more
Harry Potter Play to Open in London Next Year
LONDON — J.K. Rowling ‏has confirmed that the Harry Potter play, “Harry Potter and the Cursed Child,” will open in London next year. “It will tell a new story, which is the r...
Channing Tatum, Matt Bomer, Joe Manganiello Show Off Stripper Physiques at ‘Magic Mike XXL’ Premiere (Photos)
The Kings of Tampa took over Hollywood on Thursday night as the stars of “Magic Mike XXL” attended the sizzling hot premiere at the famous TLC Chinese Theatre. Channing Tatum, Matt Bomer ...
Faith-Based Content Community Takes Hard Look at Growing Market
Don’t pander, don’t patronize and don’t preach — at least not overtly. Those were among the strongest messages delivered by producers and executives discussing the state of the faith-based and...
Timbaland, Jay-Z, Beyoncé Among ASCAP Rhythm & Soul Awards Winners
Timbaland and Jay-Z shared Songwriter of the Year honors on Thursday night at the American Society of Composers, Authors and Publishers’ 28th Rhythm & Soul Music Awards. The two multi-talent...
Mark Wahlberg Takes Head Shots With Jimmy Fallon (Video)
Mark Wahlberg‘s hard-partying character in “Ted 2” is used to taking shots — and the actor took some of a very different kind with Jimmy Fallon on Thursday. Wahlberg and ̶...
Tom Brady’s ‘Perfect Balls’ and Deflategate Scandal Butt of ‘Ted 2’ Joke (Video)
Tom Brady filmed his cameo appearance on “Ted 2” long before the Deflategate scandal that ultimately landed him in an appeal hearing that began this week. However, that didn’t stop ...
Ben Affleck to Produce FIFA Scandal Film for Warner Bros. (Exclusive)
'Warrior' helmer Gavin O'Connor attached to direct story of Chuck Blazer, the American soccer exec at the center of world's biggest sports corruption scandal, while Guymon Casady and Darin Friedman ar...
Oscar Puts Diversity Push into High Gear for Board, New Members
The Academy of Motion Picture Arts & Sciences, under renewed criticism for lack of diversity, is tackling the issue on two fronts: New membership and board elections. The org on Friday will announ...
Unscrambling Sofía Vergara’s Egg Dilemma (Guest Blog)
The lawsuit initiated by Sofía Vergara’s ex-soulmate is a thinly veiled attempt to hop on the anti-abortion band-wagon. What should be “Sofía’s Choice” as whether or not to b...
4 Take-Aways from the Variety Purpose Summit’s Storytellers Super Session
Closing Variety’s Purpose: Family Entertainment & Faith-Based Summit was the Storytellers Super Session panel, a discussion about balancing faith and business when undertaking projects. Panelist...
Party Report in Pictures: Jessica Alba, Justin Bieber, Ryan Seacrest Helen Mirren, Zedd, Pharrell (Photos)
Related stories from TheWrap:Elon Musk, Bob Iger, Rupert Murdoch and Sons Topline Allen & Co.'s Sun Valley Media Conference Guest ListHoward Stern to Depart 'America's Got Talent'
11 Controversial Outdoor Movie and TV Ads: From ‘The Virginity Hit’ to ‘Ted 2’ (Photos)
Related stories from TheWrap:Party Report in Pictures: Jessica Alba, Justin Bieber, Ryan Seacrest Helen Mirren, Zedd, Pharrell (Photos)11 Controversial Outdoor Movie and TV Ads: From 'The Virginity Hi...
Joseph Gordon-Levitt’s ‘The Walk’ Running Early at Imax Locations
Sony’s “The Walk” is receiving an early release at Imax theaters on Sept. 30 — more than a week before the wide release on Oct. 9. The film, which will open the New York Film Festi...
Watch Tom Hardy Beat Himself Up as Both Kray Brothers in ‘Legend’ Trailer
The only thing better than having Tom Hardy in your film is having two Tom Hardys in your film — or at least that seems to be the strategy that writer-director Brian Helgeland is employing for h...
‘Unbreakable Kimmy Schmidt’ Exclusive Cast Portraits by TheWrap (Photos)
Related stories from TheWrap:Party Report in Pictures: Jessica Alba, Justin Bieber, Ryan Seacrest Helen Mirren, Zedd, Pharrell (Photos)11 Controversial Outdoor Movie and TV Ads: From 'The Virginity Hi...
‘Titanic’ Composer James Horner’s Cause of Death Confirmed by Coroner
Academy Award-winning composer James Horner died as a result of blunt force trauma in a single-engine plane crash, Ventura County Deputy Medical Examiner Zeb Dunn told TheWrap Thursday. His death has ...

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