How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign
Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March 31, the ...
Patricia Arquette's New Film Caught in Legal Fight Over Foreign Piracy (Exclusive)
It took 12 years for "Boyhood" to be filmed and released. The distribution of the Oscar-winning actress' newest film, "Electric Slide," has now set off a timely controversy.read more
A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities
How can you measure a brand's relevance to today's culture? That's the core question behind JWT's new research methodology, Culture Muscle, which polls consumers on how brands relat...
Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun
Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionall...
Netflix Adding 'Life Itself,' 'How To Train Your Dragon 2' Plus 24 More Movies in March
Netflix may be losing such classics as "Cool Runnings," "Seven" and "Dumb and Dumber" come March, but the premium streaming service will be gaining a handful of new title...
What the Sony Hack Means for Your Paycheck
All that stolen data exposed more than embarrassing emails. It also sent dozens of Hollywood payroll companies into red alert to secure their data in an identity theft economy where Social Security nu...
Adweek's Top 5 Commercials of the Week: Feb. 20-27
It was an uplifting week in the week's best commercials, as Facebook, Apple and Comcast all delivered inspiring ads about friendship, passion and imagination. Those three spots are joined by a lo...
Canon Wants to See the Movie Trailer for Your Life Story
The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newes...
Catwoman Comes Out as Bisexual
Dressed in tight black leather and wielding a whip, Catwoman has long been the sexiest female character in the comic book world. The DC Comics super villain has come out as bisexual after locking lips...
Mo’Nique Fires Back at Lee Daniels: I Wasn’t Blackballed, the Offers Didn’t Make Sense (Video)
Mo’Nique is speaking out and taking issue with comments made by “Precious” director Lee Daniels, who said the Oscar-winning actress fell from grace in Hollywood for making unreaso...
‘How to Get Away With Murder’ Set to Return for Season 2 (Video)
“How to Get Away With Murder” will be returning for a second season. ABC aired a promo following Thursday night’s highly-anticipated two-hour finale that revealed that the hit serie...
ABC Teases 'How to Get Away With Murder' Season 2 Renewal
Marking the closest confirmation for a second season renewal of ABC's breakout drama.read more
'How to Get Away With Murder' Postmortem: Viola Davis on Lila's Killer, New Whodunit and Season 2
The actress talks with THR about the shocking season finale and her theories about (the likely) second season.read more
Film Review: ‘The Misplaced World’
The 2015 Berlin Film Festival wasn’t an auspicious one for the storied veterans of the 1970s New German Cinema, and that downward trend continued apace with Margarethe Von Trotta’s “The Misplace...
Review: 'Archer' Season 6 Episode 8 'The Kanes' Takes 'Bullitt' For a Ride
"I swear to God I had something for this." (Episode Summary)The scenario is simple: Archer and Lana hop on a plane to visit her parents because they have yet to meet their grandchild. Sure, ...
How #TheDress Took Over Social Media
There are countless important global issues and matters of cultural importance discussed on social media, but #TheDress was not one of them. The top trend on Twitter Thursday was whether a dress was b...
Infographic: How Mobile Ads Are Becoming More Engaging and Accountable
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right directio...
China’s Booming Movie Biz Explodes at Box Office
Five Chinese movies put on an explosive fireworks show at China’s domestic box office over that country’s New Year’s holiday weekend, one that is resonating with the global film industry...
Off Broadway Review: ‘An Octoroon’ at Theater for a New Audience
Going large was the right move for this transfer of “An Octoroon,” Soho Rep’s madly popular, 2014 OBIE Award-winning hit show. Brandon Jacobs-Jenkins’ subversively funny altern...
24 Hours in Advertising: Friday, Feb. 27, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adidas scores huge YouTube views The new "Take It" campaign from A...

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