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Nielsen and Kraft Pilot New Brand Tracking Tool
Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach has been a maj...
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Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?
Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales of the brand’s 20 or so titles...
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Historic Trumps Hip for Levi's New Campaign
You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company, which saw its U.S....
Former Washington Post Reporter Admits Being ‘Crack Addict’ While Covering D.C. Crack Epidemic (Video)
Former Washington Post crime reporter Ruben Castaneda has admitted to being addicted to crack cocaine while covering Washington, D.C.'s crack epidemic in the 1990s. Castaneda made the shocking adm...
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Box Office: What's Behind Summer's Free Fall at the Multiplex (Analysis)
The Fourth of July saw historic lows, while revenue for the summer is down nearly 20 percent to date in North America.read more
Roger Ebert Doc ‘Life Itself’ Shows Promise in Specialty Box Office Opening
“Life Itself,” a documentary about iconic movie critic Roger Ebert, got off to a promising start at the specialty box office, and holdovers “Begin Again” and “Snowpiercer...
Joan Rivers Is Not Sorry for CNN Walkout: Every Question Was Accusatory
Hours after pulling the plug on a live interview with CNN,  Joan Rivers insisted her quick exit was not a PR stunt. “The CNN interviewer was a news reporter and not an entertainment reporter,&#...
Roger Ebert Remembered in ‘Life Itself': 15 Excerpts From His Most Legendary Reviews
The post Roger Ebert Remembered in ‘Life Itself': 15 Excerpts From His Most Legendary Reviews appeared first on TheWrap.
Sly Stallone, Nelly, Kyra Sedgwick Tackle Life by the Book in First ‘Reach Me’ First Trailer (Video)
The first trailer for writer-director John Herzfeld's drama “Reach Me” has dropped and it's as sprawling and intriguing as you might expect from a film with a quirky plot like this...
‘Transformers 4′ Tops Foreign Box Office Thanks to Huge China Weekend
Transformers: Age of Extinction” dominated the international box office for the second week in a row, picking up $95.8 million in foreign markets, according to studio estimates. The giant robots...
‘The Tribe’ Scores Spirited Sales (EXCLUSIVE)
Ukrainian Myroslav Slaboshpytskiy’s “The Tribe,” which Karlovy Vary Film Fest artistic director Karel Och describes as “the cinematic event of the year,” is maintaining sales momentum after ...
Karlovy Vary Film Review: ‘All Yours’
Generally under-represented in queer cinema, the "B" quadrant of LGBT culture gets some gentle, thoughtful attention in David Lambert's refreshingly polysexual romantic comedy "All Yours."
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Box Office: 'Transformers 4' Stays Atop Global Top 10 Chart
"The Fault in Our Stars" and "22 Jump Street" both cross the $200 million mark worldwide, while "Maleficent" opens huge in Japan, unseating fellow Disney title "Frozen." read more
‘Star Wars: Episode VII’ Adds 2 Cast Members
In a new update on Sunday, Disney announced that two new actors, Crystal Clarke and Pip Andersen, have been added to the cast, and that Harrison Ford’s injury will cause a brief halt in producti...
Pink Floyd to Release New Album in October, Says David Gilmour’s Wife
It’s been 20 years since Pink Floyd released what has been known as their final album, 1994′s “The Division Bell.” However, it may not be their last album afterall. Polly Samso...
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'Star Wars: Episode VII' Adds Two New Cast Members
The shooting of the film, taking place at U.K.'s Pinewood Studios, is set to take a two-week hiatus in August, it was announced on Sunday. read more
‘Star Wars: Episode VII’ Casts Two Newcomers
Two young actors have landed roles in “Star Wars: Episode VII,” and they had to beat out 67,000 other hopefuls to do it. Disney and Lucasfilm announced Sunday that American actress Crystal...
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Kevin Smith's 'Star Wars: Episode VII' Set Visit: Director Explains What He Saw
J.J. Abrams is "building a tactile world, a world you can touch. And he's replicating it with all the love of somebody that has the world's greatest collection of Star Wars figures," the "Clerks" dire...
Dinesh D'Souza's Doc ‘America’ Can't Match Box-Office Lightning of His '2016: Obama's America’
“America,” conservative author Dinesh D'Souza's documentary followup to his 2012 breakout hit “2016: Obama's America,” didn't spark the same box-office lightni...
Youth-Themed Pix Dominate Europe’s LUX Prize Competition
The official selection of the LUX Prize, which was unveiled Sunday at the Karlovy Vary Intl. Film Festival, is dominated by pics that focus on the challenges facing Europe’s youth. The pics short-li...

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