DreamWorks Animation Stock Rises as 'Home' Opening Exceeds Expectations
Analysts say the first-weekend performance reduces the risk of a write-down on the movie, but they disagree on whether it will change investor sentiment.read more
'The Devil On Wheels' Explores Steven Spielberg's 'Duel'
Here's your daily dose of an Indie film in progress -- at the end of the week, you'll have the chance to vote for your favorite. In the meantime: is this a movie you'd want to see? Tell us in the comm...
Weekend Report March 30, 2015
Home: $54MM Rihanna WME - Julie Colbert Jim Parsons CAA - Joe Machota Principal Entertainment - Marsha McManus Steve Martin WME - Andrew Finkelstein   Get Hard: $35M...
IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It
Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from t...
Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee
The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris retu...
Hong Kong’s TVB Says Shaw Bros To Make Movie Comeback
Iconic production label founded by Run Run Shaw to be reinvigorated
Games Adaptation To Precede Release of ‘Monkey King’ Sequel
Sequel to 2014 fantasy smash hit will boast one of the largest budgets ever for a Chinese movie
China Suspected of Cyber-Attacks on Anti-Censorship Website, NY Times, Say Reports
Experts suggest that China is exporting its censorship activities outside its own borders
‘The Walking Dead’ Has Nothing to Fear But ‘Fear’ Itself
“The Walking Dead” is back in off-season mode, which takes on a slightly different quality this year, as the machinery revs up on “Walking Dead Inc.” Normally, the season finale would mean a w...
'Walking Dead's' Norman Reedus: The Wolves Are a "Bunch of Daryls Gone South"
The actor talks with THR about the return of a fan favorite and how he might fit in at Alexandria.read more
‘The Walking Dead’ Finale Recap: All Life is Precious in ‘Conquer’
Spoiler warning: Do not read on unless you’ve seen “The Walking Dead” season five finale, titled “Conquer.” After a season that unflinchingly racked up the body count, th...
Korea Box Office: ‘Twenty’ Scores Big Opening, ‘Whiplash’ and ‘Kingsman’ Still Strong
"Insurgent" unlikely to match "Divergent" after fourth place debut.
iHeartRadio Music Awards: Taylor Swift Backs Up Madonna on ‘Ghosttown’ (Video)
Both Madonna and Taylor Swift can hold a stage by themselves just fine, but together they delivered one of the biggest thrills of Sunday’s iHeartRadio Music Awards. Swift, who won the most award...
24 Hours in Advertising: Monday, March 30, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: How millennials are shifting the agency world Now making up 44% of the agenc...
Review: 'The Walking Dead' Season 5, Episode 16: 'Conquer' Your Fear
PREVIOUSLY: 'The Walking Dead' Season 5, Episode 15: 'Try' A Little Harder Whose Episode Is It? This episode definitely belongs to Morgan. How long has it been since we've seen him? He and Rick bond...
How Millennials Are Changing the Way Ad Agencies Work
Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco. "We created the #yellfie booth, where fans could compete to see w...
Infographic: a Glimpse Into the Millennial Mind
Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and s...
Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners
"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the trolls but ...
The Breakout Hit Outlander Is Finally Attracting Women to Starz
Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based o...
Are You a Millennial Boss? Here's How to Work With Boomers and Xers
Shama Hyder, CEO of the Marketing Zen Group and author of The Zen of Social Media Marketing, knows millennials. In fact, she's a millennial herself. At the 4A's Transformation conference in ...

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