The Participation Agency Builds Crazy Out-of-Home Campaigns
Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have n...
Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House
Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information yo...
How Starving Artists, Students and Strivers Made Cup Noodles Great
See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either k...
Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials
Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular with ...
Training Millennials in the Workplace? Teach Them the Same Way You Reach Them
Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that...
HBO’s ‘Going Clear’ Triggers New Scrutiny of Scientology’s Tax-Exempt Status
HBO’s Sunday airing of documentary film “Going Clear” has reignited interest in the tax-exempt status afforded the Church of Scientology by its classification as a nonprofit. In fa...
Dennis Hopper’s Last Film Reaches $90,000 Kickstarter Goal
A Kickstarter campaign to complete Dennis Hopper’s unreleased final film has topped its $90,000 fundraising goal in three weeks. The funds will enable director Linda Yellen to finish the comedy R...
‘What’s the Deal?’ With Steven Spielberg’s Shift From DreamWorks to Warner Bros. (Video)
Sneider thinks Oscar winner Steven Spielberg is the perfect choice to direct Ernie Cline‘s ode to ’80s pop culture because he understands gaming and is capable of bringing the author’...
Jay-Z and Friends Relaunch Music Streaming Service Tidal
Jay-Z's heralded entry into the music streaming industry is finally here. Joined on stage by some of the top names in the industry—including Beyoncé, Madonna, Jason Aldean, Nicki Mi...
What Jay Z's Tidal Means for the Freemium vs. Premium Debate
Tidal introduced two subscription tiers — a $9.99 standard-definition tier and a $19.99 hi-fi tier — with no free options.read more
'Better Call Saul' Producer on Jimmy's Tragic Betrayal, "Epic" Finale
Tom Schnauz also reveals he shot a six-minute flashback scene that had to be cut.read more
'Jurassic World' Director Colin Trevorrow Tackling 'Book of Henry'
Plot details are being kept on the shelf, but the script is an original work by Gregg Hurwitz.read more
Forget About Siri. Meet Ava, Your New Personal Assistant
READ MORE: Alex Garland's "Ex Machina" Delivers a Modern Day Twist on Frankenstein Remember during SXSW when a woman calling herself Ava was catfishing folks on Tinder in order to promote&n...
Wells Fargo Readies Shift of Media, Digital Business
In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to source...
Watch: Eyes (and Windows) are Wide Open in New 'Félix and Meira' Clip
READ MORE: Exclusive: Oscilloscope Acquires Maxime Giroux's Forbidden Love Story 'Felix and Meira'Sometimes, shutting the blinds is a must. This new clip from Maxime Giroux's "Félix...
Stephen Colbert, Richard Gere and More Announced for Montclair Film Festival Conversation Series
READ MORE: Sarasota Film Festival Announces Opening and Closing Night Films  The Montclair Film Festival announced today the participants for its 2015 Conversation Series. A notable participant ...
How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever
When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a ...
Jay Z Likely Headed to Trial in 'Big Pimpin' Sampling Lawsuit
A California federal judge on Monday was inclined to reject Osama Ahmed Fahmy's bid for early judgment of his copyright claims against the rapper.read more
'The X-Files' Returns: What To Expect, Plus NBC's Plans For David Duchovny & Gillian Anderson
READ MORE: 7 New Netflix Shows to Binge Watch in April 2015 (And the Best Episodes of Each) News broke last week that "The X-Files" would be returning in the form of a six-part event s...
'The Wiz' Set as NBC's Next Live Musical
In a partnership with Cirque du Soleil to air Dec. 3 before heading to Broadway.read more

Pages