You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Ju...
Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically
Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic tec...
ABC's 'View' Woes: Declining Ratings, Lower Ad Revenue, Whoopi-Rosie Feud
The franchise could be on the chopping block as new Disney-ABC chief Ben Sherwood faces his first big challenge.read more
'Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night
Two edgy, R-rated films are opening Valentine's Day weekend.read more
Why Brands Don't Need to Buy a Super Bowl Spot to Advertise During the Game
Digital media is boosting budget conscious buyersread more
Super Bowl Stands to Goose Football's Slightly Deflated Ratings
NFL games still draw massive tune-in, but numbers softened like Tom Brady's balls this season as Sunday's big game seeks to reverse a subtle slide.read more
What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots
With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year.  But how far d...
'The Blacklist' Creator on Super Bowl Episode's "Revelations," Red and Tom's Deal
Jon Bokenkamp tells THR that viewers will likely have strong feelings about where Tom and Liz's story is heading.read more
24 Hours in Advertising: Friday, Jan. 30, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Always brings back 'Like A Girl' campaign The "Like A Girl"...
TGIT Returns With a ‘Scandal’ Mind Trip, ‘How to Get Away With Murder’ Secrets Exposed (Video)
ABC’s TGIT lineup returned Thursday night and promptly reclaimed its place atop the social media charts. Both “Scandal” and “How to Get Away With Murder” shared dominance...
Anna Gunn To Co-Star In ‘Criminal Minds’ Spinoff With Gary Sinise
CBS has added “Breaking Bad” star Anna Gunn to the “Criminal Minds” spinoff, Variety has learned. Gunn will co-star opposite Gary Sinise, as the female lead. Sinise’s ca...
‘Dope’ Cast React to Big Buzz on Rick Famuyiwa-Directed Movie, Ava DuVernay; Play ‘Wrapid’ Fire Round (Video)
Watch the video below to see the cast play a game of “Wrapid Fire” Also Read: Watch Sundance Interviews From TheWrap’s Studio With the Fest’s Biggest Stars (Video)   Related sto...
'Parenthood' Series Finale Postmortem: Jason Katims Talks Bringing the Family Drama Full Circle
The showrunner talks with THR about closing up the beloved NBC series and what kind of legacy he hopes the show will have.read more
'Breaking Bad's' Anna Gunn to Co-Star in 'Criminal Minds' Spinoff
The two-time Emmy winner will star opposite Gary Sinise. read more
How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years
Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month on the air is the sea...
‘Alien Outpost’ Helmer Options ‘Jack Sigler’ Book Series (EXCLUSIVE)
With his new movie “Alien Outpost” bowing in theaters and VOD on Friday, Jabbar Raisani has optioned the best-selling “Jack Sigler” book series by Jeremy Robinson. Raisani plan...
Sundance Review: White Supremacist Takes Over Small Town in Mesmerizing Doc 'Welcome to Leith'
In 2012, longtime white supremacist leader Craig Cobb bought a property in Leith, North Dakota, a minuscule town that at the time counted 24 people as its population. That ominous development provides...
‘A Month in the Country’ Theater Review: Taylor Schilling and Peter Dinklage Offer Up 2 Hours in the Hamptons
With the wrong cast and director, “A Month in the Country” can seem like a year in the Soviet Union. The Classic Stage Company has put together pretty much the right director and actors, and its r...
George Lucas Rips Hollywood, ‘Stupid’ Cat Videos at Sundance
George Lucas offered a bleak assessment of the current state of the film business during a panel discussion with Robert Redford at the Sundance Film Festival on Thursday, saying that the movies are &#...
Sasha Spielberg, Emily Goldwyn to Star in Snapchat Web Series (Exclusive)
The short-form comedy series will stream each Saturday as part of Snapchat's new Discovery video feature.read more

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