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Michael Keaton Is a Former Superhero Losing His Mind in ‘Birdman’ Trailer (Video)
Michael Keaton is a superhero again … except, not really. In “Birdman,” he portrays Riggan Thomson, an actor who became famous for portraying an iconic superhero. Granted, Keaton was...
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As Genre Shows Go Mainstream, TV Execs Are Looking to Novelists for the Next Hit
TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting...
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This CEO Is Building the ‘Yahoo for Men’
  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission sta...
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How Price Affects a Consumer’s Path to Purchase
Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for a small purchas...
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New York Film Fest: Miles Teller on 'Whiplash' Jazz Demands, J.K. Simmons' Jabs and Downtown L.A.
"I had done a bunch of movies back-to-back, and I had three weeks off in between — blah, blah, blah, I'm very grateful to be working, I'm happy for the work"read more
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GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV
Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a c...
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Marketers Are Taking Out-of-Home to the Next Level With Digital Activations
Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through...
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Magazine Metrics Expand Beyond Ad Pages to Digital
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry in...
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Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing
Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels, t...
Consumers Now Expect Everything to Work on All Devices
As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolu...
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Why Does This Scandal Star Keep Tweeting in All Caps?
Specs Who Darby Stanchfield Age 43 Claim to fame Stars as Abby Whelan on ABC’s Scandal (Thursdays, 10/9c) Base Los Angeles Twitter @darbysofficial What’s the first information you...
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How a Topless Mermaid Made the Starbucks Cup an Icon
Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do. &ldqu...
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This Agency Is Trying to Raise Millennials' Blood Pressure
Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders open...
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New York Film Fest: 'Whiplash' Continues to Drum Up Major Oscar Buzz
J.K. Simmons is a best supporting actor frontrunner and Miles Teller is a best actor possibility for their work in 29-year-old Damien Chazelle's film — which could crack into the best picture race, ...
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Cheerios' Camille Gibson Champions Diversity
It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of t...
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How Shane Smith Built Vice Into a $2.5 Billion Empire
By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free p...
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David Melançon's Splash of Color for Benjamin Moore
How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he faced when he joined Benj...
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Quinn Kilbury Serves Up a Newcastle Revolution
Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that ...
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For Nationwide's Matthew Jauchius, Marketing is the Best Policy
Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy s...
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Trudy Hardy Drives BMW to Olympics Glory
The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals around the games,...

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