WATCH: Neil Patrick Harris’ Oscars Opening Celebrates the Magic of Moving Pictures
Neil Patrick Harris opened the 2015 Oscars with a tongue-in-cheek song and dance number, managing to get in the now obligatory awards show joke about Kanye West’s penchant for rushing the stage ...
24 Hours in Advertising: Monday, Feb. 23, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Everyone loves the '90s Many brands and marketers have taken advantage o...
HelloWorld CEO on Mobile’s Role in Loyalty Programs
Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. Wha...
Six Tips on Talking to the Post Generation
In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appella...
The Rise and Fall and Rise of Hasbro's TV Strategy
What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely po...
A People's History of Transformers Cartoons
Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiri...
Infographic: a Look at Kids' Media Consumption
It may not be surprising that kids in every age group are watching TV regularly, but that's far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyd...
Why We're All So Stoked for the '90s
Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are wearing crop tops and Doc Martens, gas is two ...
Salt-N-Pepa Finds a Whole New Generation of Fans
No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It,&quo...
Lupita Nyong’o Eye-Popping Oscar Gown Was Dripping With 6,000 Pearls
Lupita Nyong’o didn’t take home an Oscar on Sunday like last year, but she did win the award for most intricate, unusual and — likely most –uncomfortable dress. The “12 Year...
Julianne Moore Wins Oscar for Lead Actress
Julianne Moore has won the lead actress Academy Award for her understated performance in “Still Alice” as a sufferer of early onset Alzheimer’s disease. Moore’s victory had been widely exp...
Eddie Redmayne Wins Oscar for Lead Actor
Eddie Redmayne has won the lead actor Oscar for his indelible portrayal of Stephen Hawking in “The Theory of Everything” in one of the competitive races at Sunday’s Academy Awards. Redmayne won ...
‘Imitation Game’ Oscar Winner Graham Moore Attempted Suicide as a Teen: ‘Stay Weird and Stay Different’
“The Imitation Game” writer Graham Moore got personal upon taking the Dolby stage to accept his Oscar for adapted screenplay. Moore admitted he tried to kill himself when he was 16 years o...
David Oyelowo Breaks Into Tears During John Legend and Common’s Moving ‘Glory’ Performance (Video)
Someone hand David Oyelowo a Kleenex. Oyelowo, who played Martin Luther King Jr. in the Oscar-nominated film “Selma,” had an intensely emotional moment at the Oscars on Sunday, as John Leg...
‘Boyhood’ Oscar Winner Patricia Arquette Speaks Out More on Women’s Rights Backstage: ‘There Are Huge Issues at Play’
“Boyhood” star and first-time Oscar winner Patricia Arquette continued her onstage speech about equality for women backstage following her win. “We don’t have equal rights for ...
Oscars 2015: Red-Carpet Executive Arrivals (Photos)
The industry's leaders hit the red carpet in Hollywood on Sunday night.
Oscars: Alejandro Gonzalez Inarritu Wins Best Director for ‘Birdman’
Alejandro Gonzalez Inarritu has won the director Oscar for “Birdman,” his groundbreaking comedy-drama exploring inner voices and the desperation of acting. The Mexican director won over Wes Anders...
‘Imitation Game’ Wins Oscar for Adapted Screenplay
Graham Moore’s script for codebreaking thriller “The Imitation Game” has won the Oscar for adapted screenplay. “The Imitation Game” won over scripts for “American Sniper,” “the Theory ...
Patricia Arquette Backstage at Oscars: ‘It’s Time to Fight for Us Now’
After delivering an impassioned speech calling for wage equality that caused the likes of Meryl Streep and Jennifer Lopez to jump to their feet with applause, best supporting actress winner Patricia A...
Oscars 2015: Idina Menzel Gets Revenge on John Travolta (Video)
Menzel addressed John Travolta's Oscar flub from last year.read more

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